Biodance and DRMTLGY are named the fastest-growing facial masks in the United States!

To determine thie, Spate dived into consumer public data, such as Google Search and analyzed shifts in consumer behavior. The analysis results revealed that Biodance, launched in 2021, recorded 8,000 average monthly searches and an additional 6.7k% growth compared to last year.  

Internet users inquired about Biodance Collagen Mask and Biodance Collagen Overnight Mask the most, and this rise in its queries was thanks to the influence of beauty TikTokers. 

The collagen-centered masks from the brand became a trending product on TikTok, boosting its year-over-year growth by an additional 632.6%. Spate acknowledged the effectiveness of using the short-form video-sharing platform to advertise and sell products faster. 

Another fast-growing facial mask brand in the US is DRMTLGY, which was launched in 2017. Although this company is based in California, it drew attention for its products manufactured in South Korea.

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The firm emphasized that the brand recorded +858.9% growth and 2.8k average monthly searches. Among its masks, the Pumpkin Enzyme Mask and the Brightening Eye Mask stood out with the highest inquiries. 

The reason these two products made a lot of beauty consumers have such high interest in them was because of their main components. Pumpkin enzymes exfoliate and radiate the face, while caffeine in the eye mask reduces puffiness and brightens the eyes. 

Analysts pointed out that highlighting famous and familiar ingredients in both packaging and social media boosts sales. 

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